Data-Driven Decisions, Market-Ready Solutions
Our Expertise
At H2 Consulting, we understand that in today's competitive marketplace, data is the key to unlocking growth and staying ahead of the curve. H2 is your trusted partner in harnessing the power of data to drive your strategies to new heights. From consumer behavior analysis to market segmentation, we dive deep into the data to uncover invaluable insights that fuel targeted campaigns and strategic decision-making. Let us help you decode the complexities of your market landscape and craft data-driven solutions that resonate with your audience and propel your business towards success.
Heather Hughes - Founder and CEO
Heather is a dynamic and experienced professional with a proven track record in data management, innovation, and strategic marketing across global markets. With her extensive expertise in leading commercial growth and developing strategic partnerships,
Heather's journey includes managing global data solutions at Cint and leading innovation and data strategies at Omnicom Public Relations Group. Her deep understanding of integrated marketing has helped her excel in driving business development and digital marketing campaigns across various industries.
Heather combines technical expertise with a strategic vision and is passionate about helping businesses unlock the full potential of their data to achieve growth and a competitive advantage.
Our Services
1
Data Strategy Development
Working closely with organizations to understand their business goals and objectives, and then developing a comprehensive data strategy. This includes identifying key data sources, leveraging AI for efficiencies, defining data governance policies, and outlining the technology needed to support data initiatives.
2
Data Quality Assessment and Improvement
Helping organizations assess the quality of their data, identify any issues or inconsistencies, and implement processes and tools to improve data quality. Working closely with businesses to continuously monitor and refine strategies based on evolving customer behavior and market trends, ensuring that marketing efforts remain effective over time.
3
Training and Capacity Building
Helping organizations build internal capabilities in data analysis, visualization, and decision-making. H2 Consulting provides training workshops, seminars, and one-on-one coaching to empower employees with the skills and knowledge they need to leverage data effectively.
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